The Wild Forest Maze in 1st Avenue
Penang, 1 March 2014- Come 29th March 2014, the world will be engulfed in darkness once again to observe the annual Earth Hour campaign. In this hype for this good cause, 1st Avenue Penang in collaboration with WWF. Malaysia will be participating in the internationally recognized event by creating awareness on conservation of energy and Mother Nature among shoppers and tenants with a myriad of exciting promotions and a very unique event throughout this meaningful month.
Earth hour originally started as a joint small scale activity among the residents of Sydney, Ausralia Leo Burnett and the World Wildlife Fund (WWF). The project was originally given the title “The big Flick” in 2005 and was organized as a campaign to create awareness on how individuals can take responsibility to shape and protect the future of the planet.The highlight of this project was a large scale “switch off”, where residents in Sydney would switch off the lights in their premises for an hour to save energy as a sign of support.Over the years, the project was renamed Earth Hour and has developed into a campaign supported globally by all walks of life. Every year, come the last Saturday of March, the world prepares itself for another “shutdown” power and lights as a symbol of its endorsement of the campaign.
This year, the organizers of Earth Hour announced that they will be encouraging the public to go beyond “the hour” in their efforts to conserve energy ans save the environment by setting up the “I will if you will” campaign which encourages people to take sustainability actions through social media. They have also made a slight amendment to the official logo of Earth Hour, changing the “60”sign to “60+”
In the effort of creating public awareness on Earth Hour , 1st Avenue in collaboration with WWF has taken the initiative to bring Earth Hour to a greater height.
According to Advertising and Promotions Manager, Carl Ooi. Wastage of natural resources are becoming more rampant not only locally but also globally and we strongly support any effort by the authorities to implement more efforts in preventing the nature from being desecrated. In fact, Earth Hour should not only be a one day event but a long term habit practiced by all to help save energy ultimately saving the environment.”
Staying committed to their belief in making the world a better place, 1st Avenue will be organizing a new and unique maze for the Earth Hour celebration. Entitled the “ wild forest maze”, this event will be held from 12pm to 9pm on the 21th of March to the 30th March and will be divided into fun sessions and competitions where 5 contestants will be pitted against each other per session in a race to complete tasks whithin ans exit the maze in 15 minutes. The maze itself will be designed in the form of forest, with trapdoors and booby traps awaiting unsuspecting contestants at almost every corner. Every single tasks within the maze is crafty designed to create consumer awareness regarding the observation of Earth Hour and very attractive, eco-friendly prized await the winning contestants. To participate, shoppers will only need to provide a contribution of RM5 per session, and total proceeds from this contribution will be donated to WWF conservation funds
Come 8.30pm to 9.30pm on the 29 of March, 1st Avenue Penang in observation of the Earth Hour campaign will be engulfed in total darkness and that is where things get interesting. This is because the “Wild Forest Maze” will be transformed into a “Glow in the dark Maze”, where contestants will now have to fins and collect glow in the dark bracelets which avoiding the “glowing Wardens”. Participants fee for this limited edition , one hour Maze is Rm15 per contestants and participants who sign up will receive an exclusive WWF earth hour t-shirt. Proceeds from this maze will also be contributed to the WWF conservation funds.
Apart from the above mentioned shoppers will also find a wider selection of promotions and discounts available in 1st Avenue Penang throughout the month of March 2014. As Carl elaborated, ” this earth hour event is targeted to create awareness on the importance of energy saving as well as conservation of Mother Nature. It is also part of our Corperate Social Responsibility imitativeness in making this world a better place especially for the next generation is coming
The Earth hour @ 1st Avenue Penang promotion will commence from 1 March to 31 March 2014. So do join us for a shopping spree at 1st Avenue Penang this March. For more information on these exciting events, kindly contact us at 04-2611121 or visit the 1st Avenue Information counter. Shoppers also can check out their officialy websit at www.1st-avenue-mall.com.my or join us on Facebook page at http://www.facebook.com/1stavenuemallpenang
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